In the year 2019, in the bustling cityscape of Singapore, a Belgian expat named Jonathan Roelandts embarked on a journey that would revolutionize the way people experience and furnish their homes. In the heart of this vibrant metropolis, he founded Flexisnug, a pioneering furniture rental brand that seamlessly blended Belgian craftsmanship with Singaporean ingenuity. 

Jonathan's story began with a simple realization - the traditional model of buying and owning furniture wasn't always practical. As an expat himself, he understood the challenges of moving to a new country and the constant changes that life brings. He envisioned a solution that would allow individuals and families to enjoy high-quality, stylish furniture without the commitment of ownership.

Flexisnug was born out of this vision, with a mission to redefine the way people think about furnishing their homes. The brand's name, a clever fusion of flexibility and snugness. It perfectly encapsulates the essence of what it stands for. It represents the adaptability of their furniture offerings to fit seamlessly into any space, creating a snug and cozy environment that feels like home.

Jonathan, as co-founder of the company, collaborates with Soul & Tables, offering a collection of furniture that not only reflected the brand's commitment to quality but also catered to the diverse tastes and preferences of the Singaporean market. Each piece is handpicked by the Soul & Tables’ team to embody the perfect balance between functionality, aesthetics, and durability.

Flexisnug's commitment to sustainability became a cornerstone of its identity. Jonathan understood the pressing need to reduce the environmental impact of the furniture industry. The brand passionately adopted a circular economy model, encouraging customers to embrace the concept of "rent, use, return, repeat." This not only minimized waste but also allowed Flexisnug to continuously update its collection with the latest trends and designs, all while treading lightly on the planet.

The brand's success was not just about providing furniture but creating a lifestyle that embraced change and celebrated sustainability. Flexisnug became synonymous with the idea that home is not a place; it's a feeling – a feeling that can be carried with you, wherever life may lead.

Today, Flexisnug stands tall as a testament to Jonathan Roelandts' vision and the collaborative spirit of Singapore's cosmopolitan community. It's not just a furniture rental brand; it's a story of adaptability, sustainability, and the pursuit of a cozy, flexible home that transcends borders.